Your Brand Is Already at Work, The Question Is Whether It's Working for You
Every time a brand Googles your name, checks your social media, or hears someone mention you, they are forming an opinion. That opinion determines whether they reach out — or move on to the next athlete. 49 Knockout PR's media kit creation service and athlete branding workshops are designed to make sure that opinion works in your favor.
The Athlete Media Kit
An athlete media kit is your professional brand document. It is the first thing you hand to a potential sponsor, a media contact, or a business partner. A poorly designed kit — or no kit at all — signals that you are not ready for the conversation. A professional, well-positioned kit signals that you are. We build your media kit with you, not for you. You understand your story. We know how to present it.
kit Includes
What Is Included in Your Athlete Media Kit
This comprehensive media kit guide breaks down the seven essential sections athletes need to attract, engage, and secure brand partnerships.
Athlete Profile and Bio
Your name, sport, position, institution or team, hometown, and a brief, compelling summary of who you are and what makes your story worth telling. This section is designed to capture attention in the first ten seconds a brand representative spends with your kit.
Athletic Statistics and Achievements
Your competitive record, key achievements, awards, honors, all-conference or all-state recognition, and any measurable performance highlights. Stats give brands a concrete reference point for your credibility as an athlete and public figure.
Social Media Reach and Audience Data
A breakdown of your social media following across all active platforms, average engagement rates, audience demographics, top-performing content categories, and any notable media coverage or features. This is the data brands use to evaluate your commercial reach.
Content Portfolio and Visual Samples
Samples of your content — photos, videos, posts, or press features — that demonstrate your on-camera presence, communication style, and ability to connect with an audience. This shows brands what working with you actually looks like.
Partnership Interests and Brand Alignment
Your defined categories of interest, the type of brands you are open to working with, the types of deals you are seeking (endorsement, appearance, ambassador), and any causes or values that matter to you. Alignment matters to quality brands — this section helps them self-select.
Sponsorship Rates and Partnership Opportunities
Clearly stated deliverables, preferred partnership structures, and rates if applicable. Brands appreciate knowing exactly what they receive and what you expect in return. Ambiguity slows deals. Clarity accelerates them.
Professional Contact and Representation Information
A dedicated section for brands to reach you or your representative directly, including email, social handles, and any representation or agency contact information. Every media kit must end with an obvious, frictionless next step.
Athlete Branding Workshops
Our athlete branding workshops go beyond motivation. They are structured, practical training experiences built around the real decisions athletes and their families face when building a public brand. Each workshop is led by 49 Knockout PR founder Myesha Williams, an MBA graduate and doctoral candidate whose background spans sports PR, branding strategy, and NIL advisory.
What Participants Gain
A clear, defined personal brand identity
Participants learn how to define their brand identity — what they stand for, who they speak to, and how to communicate their story with confidence and consistency across every platform and every room they walk into.
Practical NIL literacy and action steps
Participants gain a working understanding of NIL — what it is, who it applies to, how to stay compliant, and how to begin identifying and approaching brand opportunities with strategy rather than guesswork.
A social media strategy that serves their brand goals
Participants walk away with a framework for building and managing their social media presence in a way that attracts sponsors, media, and fans — and that holds up under public scrutiny as their career grows.
Confidence in brand outreach and deal negotiation
Participants receive instruction on how to approach brands professionally — including how to introduce themselves, what to include in outreach, how to handle negotiations, and what red flags to watch for in deals.
Sponsorship Rates and Partnership Opportunities
Clearly stated deliverables, preferred partnership structures, and rates if applicable. Brands appreciate knowing exactly what they receive and what you expect in return. Ambiguity slows deals. Clarity accelerates them.
Who Our Workshops Serve
Our workshops are designed for high school athletes beginning to build their public profile, college athletes navigating NIL for the first time, parents who want to support their athlete's brand decisions with knowledge rather than guesswork, and athletic programs and schools looking to give their student-athletes a professional development edge. Sessions are available in group format for teams, schools, and organizations, as well as in private format for individual athletes and families.